I build the product, lead the people who build it, and get it shipped.

An e-commerce platform for merchants across the UAE — store builder, payments, inventory and courier logistics in a single dashboard, in both Arabic and English. I work the whole stack: Laravel and Node services behind a Next.js front end on PostgreSQL, with OpenAI and Gemini driving the AI inventory and product tooling. It's live in all seven Emirates, with 128+ stores running on it and AED 2.4M+ processed.

The counter-side companion to Matjar Online — a Flutter app that lets a merchant sell in the shop while stock, orders and customers stay in step with their online store. It runs against the same REST API as the web platform, with Firebase handling auth, real-time sync and push, so one product catalogue serves both the till and the storefront.

A subscription platform that keeps a business's opening hours and booking availability in one place instead of six. One account holds several projects, each project several locations, and each location its own hours and scheduling rules. What comes out the other end is an embeddable widget — one click into Webflow or Framer, a snippet for anything custom-built — so the website stops going stale the moment a holiday schedule changes.

A no-code store builder where every customer gets their own storefront, custom domain and subscription plan out of one Laravel codebase — which makes tenancy, not features, the hard part. Drag-and-drop page builder in Vue, variant-level inventory, 20+ payment gateways and 200+ languages, all on MySQL.